Create the offer
and its visuals.
Prepare your promotional coupon and the advertising materials that showcase it. A discount, a trial offer, a special benefit: you choose what makes people want to buy.
Creatives + couponsFROM ADVERTISING TO PURCHASE
Spark desire.
Drive purchases.
Measure every channel.
Your whole campaign.
Through to in-store results.
Create your visuals and promotional coupons. Share your offer. Validate coupons with the Scan App and measure results placement by placement.
Discover my first 2 free tagsYour customers save. You see what works.
Discover Dealstore in 1 min 42
Prepare your plan without an account. An account is needed to save it to your workspace or buy tags.
€50 per individual tag30 days maximum per tagYour media. Your partners.
Shop owner or franchisee? Here’s how to validate a coupon.
Square coupons with a black QR code on a white background and a thick, rounded red border emerge from the customer’s Dealstore pouch. They are validated at checkout or with the retailer’s Scan App. The customer receives their discount, while the coupon’s original placement remains identified. The currency symbols represent the savings made.
Visuals. Coupons.
Your ad creatives and promotional offers in one connected journey.
Spark interest 02 / DISTRIBUTEOne offer. All your media.
Web, social media, print, outdoor… Every placement keeps its identity.
Reach your customers 03 / VALIDATEOne scan. Offer redeemed.
The retailer scans with the Scan App. The coupon is validated and marked as used.
Bring customers in store 04 / MEASUREEvery channel. Its results.
Identify where redeemed coupons came from and compare the effectiveness of your placements.
Inform your decisionsSHOP WINDOW+FLYER+PRESS+WEB+SOCIAL+TV+OUTDOOR+IN-STORE
DEALSTORE ON VIDEO
From your advertising
to your store.
One promotion, one tag per placement, and a coupon presented in store. See how Dealstore helps you identify where your sales come from.
Read the English transcript
Every year, more than a trillion euros is invested in advertising worldwide. That is an enormous amount.
But how much of it actually drives sales?
That money could help you improve your store, upgrade your website or fund a new service… Perhaps even hire new staff.
Today, Dealstore helps you see more clearly. Independent retailer, franchisee, retail chain or major brand: the principle is the same.
One promotion. And a different Dealstore tracking tag for each advertising placement. For example: a YouTube video, a location-targeted banner, an ad in your local press or a magazine, a flyer, a Facebook or Instagram post, or your email campaign.
You create your tracking tags in just a few minutes. Each QR code or link keeps track of where the coupon came from. The promotion stays the same.
Your customer scans or clicks on your ad, then saves the offer to Apple Wallet or Google Wallet.
In store, the customer shows you the coupon. You check it with the Dealstore Scan App, then confirm its use.
That confirmation links the redeemed coupon to its original advertising placement. You can compare results by media type, by placement and, if you have several stores, by store.
Should you expand your email campaigns? Increase your digital budget? Advertise in the local press? Or hand out more flyers in your neighbourhood? You finally have concrete results to guide your decisions.
The goal: cut spending on advertising that delivers little and redirect your budget. That gives you more resources to grow your business.
With Dealstore. What if your sales could finally tell you where they came from?
THE WANAMAKER DILEMMA
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Quotation attributed to John Wanamaker
He asked the question.
Follow the trail.
Your next investment deserves more than a hunch. Start with something concrete: where was the coupon redeemed in store originally picked up?
Discover the Dealstore answerTHE COMPLETE DEALSTORE JOURNEY
From the first creative
to the redeemed coupon.
Your promotion attracts. Your customer saves. And you identify the placement that brought the coupon into the store.
Create the offer
Distribute.
Keep the origin.
Use the same promotion across your placements. Each gets its own Dealstore tag: a placement-specific QR code or link that preserves the coupon’s origin.
One tag per placementScan.
It is redeemed.
The customer presents their coupon in store. The retailer validates it with the Scan App, marking it as used. This is the coupon’s “burn” step.
In-store validationMeasure.
Compare.
Link every validated redemption to its original placement. Compare campaign results by channel, placement and store.
Results with a clear sourceA benefit for your customer. A result for you.The pouch encourages people to save the offer. The tag keeps its origin traceable through to validation.
ONE SHARED QUESTION. YOUR SCALE.
A neighbourhood shop.
A national brand.
The same desire to understand.
You don’t need a big media plan to get started. Begin with the placements you already use. Then broaden your view.
SHOP OWNERS, FRANCHISEES & LOCAL CHAINSYour flyer or your shop window?
Your flyer or your shop window?
Get a clearer picture.
An offer in store, a neighbourhood flyer, a social media post: three ways to pick up the same coupon. With a tag per placement, you can identify the origin of validated redemptions.
Plan my first test Get the Scan AppEXAMPLE CAMPAIGN
A neighbourhood flyerFLYER tag
€50A shop-window posterSHOP WINDOW tag
€50A social media postSOCIAL tag
€503 placements · 3 tags€150
Tags at the unit rate, excluding media, the promotion and any additional fees.BRANDS & CONSUMER GOODSA national promotion.
A national promotion.
A view of every placement.
The same offer on a news website, in a retail leaflet and in store. Distinguish the origins, then compare validated redemptions within your campaign’s scope.
Plan my cross-media campaignEXAMPLE PROMOTIONAL PLAN
Web · news websiteOne tag for this placement
Print · retailer leafletA distinct origin
In-store · shelf displayAn additional perspective
Your campaign stays consistent.
Deployment depends on compatible placements and connected validation systems.AGENCIES, MEDIA SALES HOUSES & RETAILERSThe strategy stays yours.
The strategy stays yours.
The trail becomes useful.
Agencies: add insight to your client’s report. Media sales houses: document results associated with your placements. Retailers: review your promotional activity.
Explore my campaign setupCLEAR ROLES
Create a campaignThe creator purchases the requested tags.
View your resultsThe media sales house or retailer can purchase the same tags to access results for their own placements.
Choose your accessThis additional purchase is optional.
SHOP OWNERS & FRANCHISEES · HOW IT WORKS IN STORE
The customer shows their coupon.
You have the Scan App.
The promotion brings the customer in. The Scan App lets your team check the coupon and confirm its redemption. The link to the media placement stays intact.
Install. Sign in. Select your store.
Receive the installation link for your phone. Sign in with your team’s access and select an authorised store. For franchisees, redemptions are linked to the correct location.
Scan the customer’s coupon.
The customer opens their coupon in their Wallet. Use the Scan App to read the QR code on that personal coupon. The app checks its validity and eligibility for your store.
Confirm redemption with the purchase.
Check the products and offer conditions, then confirm redemption in the app. A coupon already used is rejected. A check alone does not count as a validated redemption.
See the result by placement.
Once the redemption is recorded and synchronised, it feeds into the campaign results. The coupon’s origin remains identifiable: flyer, shop window, web or another tagged placement.
Guided installation when your store is activated. Request your iPhone or Android link and access for your team.
dealstore
SCAN APP · ILLUSTRATION⌂ My store
✓ Coupon recognised
Customer’s offerOrigin · FLYER
Offer conditions checked
✓ Redemption validated
After synchronisation → reporting
Simplified illustration · no real operationTwo QR codes. Two actions.
In the ad, the customer scans the pouch to get the offer. At checkout, you scan the personal coupon displayed in their Wallet.
The Scan App validates the coupon. Applying the benefit to the till receipt follows the process agreed with your store.
THE EASIEST WAY IS TO TRY IT
Same offer.
Different placement.
A different origin.
Choose a placement, then scan or open its pouch. Discover the same offer with a different origin.
Demo · offer not valid at checkoutThe media names illustrate how the service works. They are not presented as partners.
SAME PROMOTIONORIGIN · TV / RTL BELGIUM
3+3FREE
Scan. Or click.The coupon keeps its origin.The tag identifies the placement. A scan is not a sale.
YOUR CAMPAIGN, REDEMPTION BY REDEMPTION
One coupon validated.
One result added.
See which placements your redeemed coupons came from, without waiting for the campaign to end. Results build up as redemptions are recorded and synchronised, within your access rights.
01
One consistent view.
Compare results for the same offer.
02
The detail that matters.
Campaign by campaign, placement by placement.
03
See the reporting A clearly defined scope.
Validated redemptions, not assumed sales.
INTERACTIVE DEMO · FICTIONAL DATA
Watch the report update live.
Choose a placement, simulate a redemption and watch the counters change. This demo does not process real coupons.
Validated redemptions23
Identified placements3
Cost of tags€150
| Placement | Redemptions | Tag cost / redemption |
|---|---|---|
| Neighbourhood flyer | 12 | 4.€17 |
| Shop window | 7 | 7.€14 |
| Social media | 4 | 12.€50 |
Latest simulated redemptions
- Your turn: simulate your first coupon.
Fictional starting position
Simulation: €50 per tag per placement. The cost excludes media, the promotion and other fees; it is neither a full acquisition cost nor an ROI.
In practice, updates depend on connectivity, synchronisation and the validation system used. This demo does not guarantee a fixed update delay.
What this measurement tells you
It identifies the origin of coupons whose redemption has been validated and reported. It excludes purchases without coupons and data not received. One redemption does not necessarily equal one transaction or one product. On its own, it does not prove that the purchase would not have happened without advertising. The figures above are fictional and are not a forecast.
START AT YOUR SCALE
Your first tag.
Without a big upfront budget.
One placement to test or a whole media plan to compare: choose the tags your campaign needs.
Your first campaign? 2 free tags.Once per business account · up to 30 days per tag · €50 excl. VAT per additional tag.
Explore the offer ↗PER UNIT
50€
per tag
One identifier for one placement and one campaign.
Maximum duration: 30 days.
You create the campaign.
Advertiser, media sales house or retailer: the creator purchases the requested tags. Measurement costs are separate from media buying and the consumer offer.
You’re thinking bigger.
Tags can be purchased in volume. Discounts may be available depending on volume and agreed terms.
Explore volume purchasingYou operate a media placement.
The media sales house or retailer can also purchase the same tags to view results for their own placements. This additional purchase is optional.
Reference price for planning your campaign. The quotation specifies applicable taxes, scope and any additional fees before you commit.
THE RIGHT QUESTIONS
Easy to understand.
Clear about what’s measured.
Useful results start with a clear definition.
How do I download the Scan App for my store?
Click ‘Get the Scan App’. Tell us your store and phone: we’ll guide you to the appropriate installation link and set up authorised access for your team. Downloading alone does not give access to a store.
Can I follow results during the campaign?
Recorded and synchronised redemptions feed results by campaign and placement. Availability depends on your access rights and the validation system. The demo above illustrates these updates with fictional data.
What exactly is a tag?
It is an identifier linked to a campaign and a specific media placement. The pouch makes the offer visible; the tag preserves the coupon’s origin and connects validated redemptions to that placement.
Do I need to change my media or agency?
You can keep your strategy, agency and media placements. The setup is prepared around compatible placements and the validation systems available for your campaign.
Does it work for a small shop?
Yes. The setup can match your placements: a flyer, shop window, email or social media post. A first campaign can start with just a few tags. The in-store validation process is defined before launch.
Do you measure every sale in my store?
Measurement covers coupons whose redemption is validated, reported and linked to a tag. It does not automatically include purchases without coupons. A scan, an offer view or a wallet save is not a sale.
Does this prove advertising generated an additional sale?
The tag documents the origin of the redeemed coupon. Estimating additional sales caused by a campaign requires a separate incrementality study. The two approaches can complement each other.
Does €50 include media and the discount?
No. It is the unit price of the tag. Media buying, the consumer benefit and any other fees are separate. Volume purchases are subject to agreed terms.
What does the 30-day limit mean?
A tag lasts for a maximum of 30 days. If your campaign runs longer, we work with you to plan the periods and tags needed. Coupon terms and access to results are specified for the campaign.
As a media sales house or retailer, must I buy a campaign’s tags?
If you create the campaign, you purchase the requested tags. If you want to view results for your placements in a campaign created by someone else, purchasing the relevant tags is optional, but required for that access.
NEED SOME GUIDANCE?
One offer.
Your placements.
Let’s make the connection.
A question about your campaign, the Scan App or reporting? Use this brief to get in touch with our team.
Prefer to prepare your plan yourself?
I’d prefer a demo THE DEALSTORE SIGNATURE
One campaign. One identifier per placement.
Sales traced through coupons.